The traditional insurance market in Brazil is conservative and heavily broker-dependent, as reinforced by legislation. Additionally, there's a significant gap in public awareness regarding the importance and benefits of life insurance.

To address these challenges, we designed Segura! — a fully digital, low-cost and highly customizable insurance solution. Our strategy focused on targeting Gen-Z, who are digitally native and at a life stage where they are acquiring their first cars, homes and adventures.

Segura! not only facilitates their initial foray into the insurance world but also educates and empowers a new generation of customers. This project exemplifies how user-centric design can transform traditional industries, making them accessible and appealing to new audiences.